Every large scale or small scale online business today is making the best efforts to look for the best e-commerce platform to meet their business needs. And website builders don’t just create websites, online marketing toronto. They create online stores by providing tools that help you sell your business online. There are many options for e-commerce platforms available, from pre-built templates to highly customized frameworks. It is crucial to select the best platform to suit your needs to get you paced higher on the web.

Magento and WooCommerce are both open source e-commerce platforms. This means that they can be built almost by anyone. The original code is freely available. So that you can upload unlimited products after your site is built. In order to choose the best platform for your business, it is important to understand the strengths and weaknesses of both the platforms. And also to determine which one out of the two would suit your business’ individual needs. Both Magento and WooCommerce have many things in common. But they both have their own suitability for different needs.

Similarities between Magento and WooCommerce toronto:

1. Both WooCommerce and Magento are open source platforms and are hence free. There are no hidden subscription costs. This allows you to download and install these tools and customize them according to the client’s needs. You can cut down the project costs and spend more time on development.

2. As Magento and WooCommerce are both open source products, they have a large community of developers all over the world.

3. You can run a blog on both Magento and WooCommerce, which is of great importance, considering content marketing and search engine optimization activities.

4. As both the platforms are self-hosted platforms and do not offer any hosting services. They can be fully customized as well can can be managed effectively.

5. Both the platforms jointly power almost 40% of the E-Commerce platforms and provide excellent security, support, a powerful range of features, hundreds of premium themes and templates for the development of your website. 

Differences Between Magento and WooCommerce:

1. Setting Up:

If you are already a WordPress user and are looking to add an e-commerce element to your sire, you can opt for WooCommerce.  WooCommerce is an extension to WordPress and is even suitable for beginners who do not have a WordPress site. Hence, it is easy to use and allows you to easily customize your site as it has a number of plugins available. WooCommerce also provides a number of videos and tutorials to help with setup.

Magento also has an interface which is easy to use and provides tutorials and videos along with having a full installation wizard. However, it becomes difficult to use Magento when you want to start adding extensions to your website. In that case, you may need to hire a Magento specialist developer.

2. Cost Of Installation:

Both WooCommerce and Magento are available for free download and you can start building your work right away. Both the platforms are open sourced and can easily be customized. Once your business grows up to the next level, it is important to provide your clients with extra facilities while buying from you. WooCommerce can easily be expanded at a lower cost as most of the templates of Wordpress are affordable.

The community version provided by Magento is free, but in order to install the Enterprise edition.  You need to fork out more money in order to offer to your customers, a superior shopping experience. We need a Magento developer specialist in order to install the extensions properly, so this is an added cost that you should consider while choosing your platform.

You should think about your long term goal and budget right from the beginning before planning the platform for your online business. Both WooCommerce and Magento provide shopping cart facility and the facility to upload infinite products, but Magento gives you the added facility to customize your shop. So, it is clear that if you are making a choice based purely on features, Magento turns out to be a better platform, as you can cross sell products, compare them, add discount codes and add advanced filters for navigation. But it works out to be more expensive than WooCommerce.

Other similarities

Themes:

The first impression of your website on the visitors directly affects the traffic on your website. You can choose an array of designs and themes from both Magento and WooCommerce. All these themes come with their own features like responsive layouts which you can download and import into your own site. You can choose ready to use designs in WooCommerce. You can easily create a WooCommerce theme all by yourself as well. As Magento was designed to build only e-commerce websites, so each theme of Magento has a user friendly design. You can choose free as well as paid themes from the Magento marketplace, which you can choose according to your needs and budget.

Ease of Learning:

Woo Commerce is a better choice for you, if you are a beginner as it is user friendly. The features of Magento are more complex and hence may require you to have more than just a beginner’s skill. You need to have experience in web design and coding while using Magento.

Search Engine Friendly:

WooCommerce is SEO friendly and does not let the users wait for a longer time. Magento, however needs more server power to run properly and hence requires a dedicated server so that is delivers results with high speed.

Security:

Online security is very important as the customers need to protect their private information and payment details. WooCommerce is more prone to external attacks as it is an open sourced platform. Magento, on the other hand offers dedicated security patches to its users.

Pros and Cons:

Before analyzing which platform would work for your business. It is important to weigh the pros and cons of both the E-commerce platforms, online marketing toronto. You should have a good understanding of the size and complexity of your ecommerce store, budgets and investments so as you can make the right decision to choose the platform which would help your business grow in the long run.

Conclusion:

WooCommerce is easy to use and has a lot of plugins and features that make managing your store easier. As the security of WooCommerce isn’t very strong, it is a good choice for small and medium sized businesses such as online retail stores. WooCommerce is best used when you are already using a WordPress website and want to open an online store to offer your products and services online. If you own a small business and a small budget, you should go for WooCommerce.

Magento is a good platform to choose if you want your business to grow as it is scalable and has features that can handle big orders. It is used by digital marketing and advertising agencies for a lot of big brands like Nike, Nestle, Samsung, etc. Magento has robust security features and hence works out to be more expensive. If you already own a big brand with a large budget, you can choose Magento as a platform for your business. Magento empowers the business to deliver differentiated experience across touchpoints, no matter what their size is or how complex they are.

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