Graycyan

SEO uses strategies to increase the visibility of a page, ultimately may lead to more sales and revenue. The more content one publishes on a blog on a regular basis, the easier it is for SEO efforts to bear fruit. A regularly updated blog with fresh content is a great way to use keywords in the content. Content may attract links from other sites, which ultimately boosts site ranking.

Link building is the method of promoting a website through other websites by acquiring relevant, inbound hyperlinks from other websites to a web page. It is an essential element of SEO to achieve higher rankings for a website with major search engines and drive targeted traffic to the site. It should be noted that not only the quantity of the inbound links, but also the quality of the links help a website achieve higher ranking.

It refers to the process SEO professionals use to optimize a website for certain keywords. It involves finding keywords related to a website and then choosing the ones which may prove to be most valuable for the site, and that may yield highest return on investment. Keyword research involves competition analysis as well to analyze the strength of competitors for potential keywords.

Organic search results are the natural web page listings that show up when a user types a query in the search engine. Organic search results closely match with the user’s search query based on relevance and usually show up when a page ranks naturally high in Google results because of SEO. Paid results are mostly ads. Paid results appear as ads at top or bottom of a page, and are based on pay per click campaign. The right combination of both the techniques can help get significant traffic to a website.

A responsive website is the one which enables all web pages render well on a variety of devices like mobiles, laptops and tablets. A responsive web design ensures the design and development of the website responds to the user’s behaviour and environment based on the platform, orientation and the size of the screen. The designer designs the website in such a way that if a user switches from say an iPad to a laptop, the website accommodates itself for resolution, image size and scripting abilities.

A front end developer or a client side developer interacts with the front or the visible part of the website and is responsible for displaying the data and content in an appealing and neat manner. A front end developer requires a particular set of skills and knowledge to provide not just a seamless user experience to the viewers, but also to analyze code, design and debug applications.

A back end developer focuses on the working of the website at the back end, the part that is hidden for the viewers, but not to the developers or the admin. The main job of a back end developer is to monitor functionality of the website and to maintain the technology that powers the components which enable the front end to exist in the first place, along with making updates and changes to the site and with performing the testing and debugging of any back end application

A web designer someone who uses graphics and graphic design software to create look & layout of a website and ensure that a website looks good to keep the visitors hooked. Web design deals with the visual aesthetics and usability of the website, right from colour scheme and the layout to how the customers interact with it, also referred to as user experience (UI).

Web development deals with the non design aspect of building websites, which includes coding and writing mark-up. It involves the tasks like web content development, client-side and server side scripting, network security configuration that enables the functionality of the website as per the owner’s requirements, etc. Web development has two parts: front end development and back end development.

The success of any website is determined by good quality content that sets the website apart from its competitors and delivers the right message to its customers. Content in the form of text, images, audio and video is the most effective marketing tool to acquire customers. Without clear, relevant and keyword rich content, the website has nothing to give to people who are searching for answers online. Search engines may only serve web pages to the searchers, if these have any content. Hence, it is important to have quality content to target the right audience, and engage them to take an action.

As more and more people are on social media these days, it has become a great traffic generating portal where one can spread their views to millions of people in a short time duration. Social media sites like Facebook, Twitter are a great way of reaching a large number of people through content promotion, brand awareness, local engagement and link building.

Google penalties can be avoided by a number of ways like trying to avoid putting excessive links on a web page, keeping ones website and content honest, keeping ones promotional links unique and minimal, not trying to overuse excessive keywords and auditing when in doubt.