Having undergone numerous changes since its debut, Google’s search ranking algorithm now has continual google updates to help it deal better with low-quality content criminals, and at our digital marketing agency in Toronto. We can help your website stay on the right side of the cyber law.

However, if you’re in Canada and choose not to work with an SEO company, Toronto. The following information may help you avoid 7 of the biggest algorithm updates:

1. Google Panda Updates

Perhaps the most common algorithm update, Google Panda evaluates websites based upon the quality of their content. Content that doesn’t answer a specific user query. It contains grammatical errors and distracting images, isn’t helpful, is blatantly copied or contains rewritten text, are all triggers. Recovering from a Google Panda is easy if you seek help from a digital marketing agency in Toronto. Who will effortlessly improve the quality of your content.

2. Google Penguin Updates 

The 2^nd most common algorithm update most likely to affect sites, Google Penguin evaluates websites for their link profiles; dubious links from unverified sources will have a negative impact on your rankings. Triggered by the buying of links, text inside backlinks, poor quality links and keyword stuffing, with the help of a professional SEO consultant, you can have your site scanned for the quality of its backlinks.

3. Google Pigeon Updates

For an experienced SEO company toronto, understanding the two algorithms used by Google for traditional web search and local search, are second nature. When you work with a digital marketing agency in Toronto, they’ll help strengthen your ranking positions with the use of high quality, relative content, location sensitive keywords and the building of links from reputable sources, they’ll also ensure that your site is optimized for mobile devices. There are many other techniques they will use to optimize the local search algorithm, too. To know more, reach out to any agency specializing in SEO Toronto. They’ll get you on Googles good side in next to no time.

4. Google Hummingbird Updates

Interpreting the intent behind a user’s query. Hummingbird made the algorithm return webpages that would best be suited to the task, making the context in which keywords are used. Just as important as the keywords themselves. When you work with a digital marketing agency in Toronto. They’ll determine exactly what users want when conducting an online search, by thoroughly researching the subject before writing about it; it’s all about helping, not hindering users.

5. Google Payday Loan

Not dissimilar to Google Panda and Penguin in many ways, Google Payday Loan targets sites that use spammy links. Other risky SEO methods to get rankings for certain keywords: high-interest loan sites, online casino’s. Recovering is simple with the help of an SEO consultant Toronto, and involves no longer using Spammy methods, and creating SEO activities that are of value to users.

6. Google Mobile-Friendly update (Mobilegeddon)

One of Google’s newer mobile search ranking factors (introduced in 2015) is the quality of the users experience when they’re viewing a site on a small screen. Fortunately, when you work with a reputable and experienced digital marketing agency. So that it automatically adjusts itself to any size screen, making the text larger than normal, eliminating unplayable and/or intrusive elements that don’t interfere with the quality of the user’s experience, and making buttons and checkboxes big enough. An experienced SEO company Toronto will also advise that you focus on optimizing your primary domain and making it mobile-friendly, instead of having another, separate website.

Loading speeds, image optimization and the reduction of excessive code are other factors that can affect a website’s ranking with Google, especially as these can all have a significant impact on sites that want to be mobile-friendly. Your chosen digital marketing agency in Toronto will work hard to ensure that your site is as mobile-friendly as possible.

7. Google Fred

You know all those minor updates to Googles search algorithm, that are made every single day? Well collectively, these are Google Fred, but there is one Fred that can cause a site more problems than others. Triggered by aggressive advertising, poor content that doesn’t address the users specific query. A poor user experience overall, recovery calls for the creation of relevant, interesting and factually correct content. Wesite that delivers users a pleasing, overall experience that they would be happy to return to or recommend to others. An SEO consultant Toronto, with all the tricks of the trade up their sleeve, will not only help you recover from any of the Google Fred’s that you might encounter, but will help ensure that you never encounter them.

Creating a website that doesn’t get penalized by any of Google’s algorithm’s is easier than you might think. However, the minute you choose to accept help from a digital marketing agency in Toronto. But they’ll create content that will see you soar to the first page of the search engine results pages.

While some may see working with an SEO consultant as akin to admitting defeat, in reality, it’s the exact opposite. It’s all about making smart choices that benefit your website, and ultimately benefit you and your business; because isn’t that what it should always be about?

When you seek professional help, you’re taking the first step towards creating a website that your rivals will be envious of, and which attracts the attention of Google and its algorithms, for all the right reasons.