A perfect website simply doesn’t exist. The only constant in the world of web design is Change and not keeping up to date with the latest trends is a bad omen for both web designers and business owners. Web design can be an extensive and complex process because the success of a website is measured by how effective it is communicating with visitors and readers. A great design has nothing to do with an aesthetic design; it must attract visitors while making them understand the product or company.

The goal of this article is to address potential website design issues along with their solutions.

• Massive Images

The images or photographs used on the home page of a website act as the first impression and are noticed by visitors before reading the text. Overused stock images erode the trust of visitors. The visual content of a website is known to increase the number of clicks, engagement of users, and revenue.

Solution – Use a professional photographer and get fresh pictures instead of using the same pictures like every other website. Keep in mind that massive photos can slow down the site, so use tools to compress these images without compromising on the quality. The key to determining the success of your website is that the images should be equally responsive as your site.

• Unclear Font

If the font used on the website is hardly readable, how will the users understand the product? Cursive fonts and symbols may look stylish to the designer but may create confusion while reading. Undoubtedly, nothing tends to lose sales faster than eye-straining text.

Solution – The right font will make the overall design stand out. Try to use easy to read fonts to ensure cognitive fluency and user-friendliness of your website.

• Clutter

Many large websites, especially news providers, face this issue. Clutter means distractions and hence makes it difficult for the user to understand the core message. Do not overdo it with stylish fonts and a big palate of colors.

Solution – In the designing world, less is more. Sort your priorities; do you need a dozen windows wresting for space and attention to sell your product? Are you aware of the terrific rule – 4 seconds or less? Declutter and speed up your website today to improve your Google ranking.

• The Color Contrast

Another common problem faced by website designers is an imbalanced color scheme. Usage of too many colors will bring unnecessary complications. Using proper color contrast is not only crucial for aesthetic purposes but also for optimum web accessibility. The logo as well as background colors along with the header and footer impact the psychology of visitors.

Solution – Using the color scheme comes down to your target audience and what psychological message is being conveyed with the color splash. While choosing a color scheme, designers should make adjoining elements contrast. Also, make sure the choice of colors doesn’t negatively impact the readability of the website.

• Poor Content

No matter how stunning the images are, if the content is poor, it will take down the whole website. A website full of grammatical errors simply fails to impress visitors. It creates an impression that the owner is careless. Moreover, if the content fails to address the desires, goals, fears, and problems of the visitors, it becomes impossible to convert visitors into customers.

Solution – Hiring a professional writer to produce the best quality content for your website will be a brilliant idea to tackle this problem. If the content isn’t catchy enough to hold the attention of visitors, what is the whole point of spending money on web design and development? Along with this, the content should be easy to scan.

We have addressed common problems encountered while website designing, however, the designers must consider optimization of the whitespace, a well-functioning onsite search engine, catchy taglines, the best standard of SEO Toronto, proper call-to-action buttons, and clear navigation to dramatically increase the amount of traffic, leads and sales.