Every business wants to grow big, but what they differ in, is Strategy. For every entrepreneur, the end goal is to grow their business and increase lead generation. Both these goals go hand-in-hand and achieving these follows an iteration loop of analyzing, planning, implementing and testing.

Growing your business in such a competitive world might seem difficult but following a right set of strategies and marketing techniques can bring loyal customers to your door. Since we live in the era of the internet, using conventional marketing techniques may not be a good fit.

Bill Gates quotes, “If your business is not online, then your business is out of business.” In this context, it becomes imperative to have an online presence and reach out to your target audience. But making a website for your business is not enough to validate lead generation, you need to do the right kind of digital marketing to grow your business.

Being a renowned SEO company in Toronto, we highly acknowledge the need for an appropriate roadmap to achieve projected revenue for your business. This includes doing SEO that revolves around several parameters, as discussed below.

What is SEO?

Having the expertise and years of experience, GrayCyan as the foremost SEO company in Toronto defines SEO as the innovative way of smartly marketing your products with a minimal set of resources. SEO is the acronym for Search Engine Optimization. To define it in lay terms, it is optimizing your business website in a way that it always ranks at the top one position of a search engine i.e. Google.

Your website needs to be crawled by Google and get indexed to maintain a certain position on the search request input by a user on the search engine.

How to do great SEO for growing your business?

An Absolute Must: Do your on-page SEO

On-page SEO refers to the structure, content, designing and creating rich snippets for every webpage and the main landing page of your website. When done correctly, on-page SEO acts as a catalyst to boost the sales/lead generation for your business. On-page SEO makes your website user friendly and enhances the user experience that ultimately helps in positioning your website at a better rank on Google search. The key elements involved in on-page SEO other than those mentioned are:

• Creating descriptive and unique titles
• Finding the right keywords for your content
• Writing a catchy meta description
• Using easy to read and sensible URLs
• Building mobile-optimized website
• Doing regular A/B testing
• Optimizing loading speed of the website

Off-page SEO is the key to lead generation

Once you have accomplished the on-page SEO, your next step is to promote your website so that it reaches a large, but right, set of audience. Off-Page SEO refers to making backlinking to your website, which can be achieved by profile creation, commenting, directory submissions, article submissions, guest posting and web submissions.

What are the benefits of SEO?

Increases Inbound Traffic

Optimizing your website, with both off-page and on-page, helps you rank at the top positions of a search engine, and helps users to find your website. This automatically enhances the authenticity of your website and your organic search that increases clicks on your website and grows your business.

Promotes Brand Awareness

It is rightly said that brand awareness can make or break your business. SEO helps in reaching a vast set of audiences and helps potential customers know about your brand and services. A well-done SEO is directly proportional to visibility of your brand. Visibility plays a key role in spreading awareness of the brand.

Enhances User Experience (UX)

Any website ranks on Google only when it is successful in making its users experience (UX) better than its rivals. It is said that users trust each other more than the marketers trust each other. So, it becomes critically important to make your website user-friendly (UI) with enhanced user-experience (UX). SEO enables you to add certain elements to your website that help in one-to-one engagement with your customers.

Betters Conversion Rates

A highly targeted SEO helps you convert a good chunk of visitor to your website. Integration of on-page and off-page SEO allows your website attract potential customers to your business.

What is highly targeted SEO?

Optimize your homepage and internal page content

After doing thorough research on your audience, you must optimize your website by including keywords that describe your true audience and what they are searching for. Try to make a responsive website so that you never miss a potential customer.

Keep a leg up on your competitors. You need to spy them and keep your website and services one step ahead of theirs. There are many tools available in the market for you to help with spying. Tools, such as, Buzzsumo, Spyfu, Moz, etc. You need to strive hard to stay ahead of the curve.

Don’t forget to do local SEO

Try to make your brand popular in your hometown itself to increase authenticity of your business. Local SEO plays an essential role in creating an enviable presence for your business. You can accomplish this by claiming your business listing on directories that will help you drive more traffic thus increasing conversions. Try to add the location keywords in your content. Expertise in content marketing is what we, the best SEO Consultant in Toronto, practice for our clients.

Improve your website speed 

Internet users often leave sites that have higher loading time. Humans have a psychology of returning to the places where they once benefited from and this holds true in case of internet marketing as well. So, it’s important to improve loading speed of your website and every sub-page that your main page is going to redirect the user to. For improving the speed of your website, you have to choose a reliable host and optimize your scripts.

Make your website mobile optimized

Make sure your website has a mobile version. More than 50% of the traffic online is coming from cellphones (people on the go). Therefore, make the best of your website by having a mobile version of it. This will definitely drive up UX on your website, and create brand awareness. In a nut shell, grow your business on every platform that a user can use.

Have a social media presence

We live in a world where social media rules and people redirect themselves to a particular brand after hearing their reviews from a social media platform, such as, Facebook, LinkedIn, Twitter, Instagram, Pinterest, Tik Tok, etc. Make sure you are a multi-channel business so that no potential customer is left out. Imagine the amount of audience you can reach just by having a Social Media presence. Of course, you need to do much more than just having a presence.

Closing comments

GrayCyan is the most prominent SEO company in Toronto that leaves no stone unturned in helping your business grow and leave a mark online. Our expertise for both, on-page SEO and off-page SEO, coupled with our ability to strive hard and bring the best results for your business makes us unique. Not only our techniques are different, but also our vision, which is to grow by making our clients grow.