Google Visual Positioning Service = Visual GPS

Google Visual Positioning Service

There was time when we used to rely on passersby to seek directions to reach our destination. The advancement in technology has changed the way we have been navigating since the past few years. Everyone has heard of Google Maps. This mapping technology from Google helps you search, explore and find your way around the world. Google Maps help you get from one place to another by giving you turn by turn directions. This app can generate directions between different places using means of transport like walking, car, and bike or even by air and is even smart enough to show traffic congestion and recommend faster routes to avoid traffic. But, we still sometimes experience incorrect directions while using GPS, one of the reasons being, that satellite signals sometimes are not a hundred percent accurate and may not be able to determine your exact location.

global positioning system

Google Visual Positioning Service

Google, being a global leader in the navigation industry consistently keeps on making efforts to improve its navigation services. In an endeavour to provide extensive coverage with updated information to its users. Google has taken a big step forward with the Google Maps application. Google, in its developer conference announced one of the best features in Google Maps Navigation: visual guidance and visual positioning system or Visual Positioning Service, short for VPS. It is amazing to see what developers have done with technology today.

AR or augmented reality is most powerful when it is tightly coupled with the real world. Just when the global positioning system was not enough, Google introduced the new visual system in Google Maps, VPS, which is more or less like visual GPS and a whole lot personal. With VPS, instead of talking to satellites, which is not viable when you are indoors to figure out where you are or where you want to go, your phone looks for distinct visual features in your surroundings, identifies the surroundings and visually communicates the route or relevant information right in front of your eyes.

Google Visual Positioning Service

What do you need to do?

With Google VPS, all you have to do is tap a button to activate visual view and point your camera where you want to see relevant information. VPS is a great addition to Google Maps and Street View and uses your phone’s camera and Google’s extensive back-end data to analyze your surroundings to get you navigated on your way.

It identifies the surroundings with an overlay of information for businesses close by, with superimposed arrows appearing at each turn to point you in the direction you need to go, without misinterpreting directions. A map at the bottom to remind you where you are going with greater accuracy. Google, in its demo is playing with the idea of inserting digital animated avatars as an augmented reality tour guide to make your app more entertaining.

How is it beneficial?

The new visual system is beneficial for people who live in densely populated areas with tall buildings and face problems with global positioning system drift while navigating or people who usually get delayed while figuring out Google Maps navigation. VPS will give a better sense of position than with just the GPS. This new version of Google Maps will merge its traditional interface with a live camera view. It enable you to figure out your surroundings and find your route through its visual positioning service.

Google VPS


Imagine you are at a home departmental store and you are struggling to find a particular screw driver. VPS can take you to the exact screw driver you are looking for and point it out to you on the shelf. You just need to walk down the aisle and your phone will navigate his way around thanks to the visual points inside the store. Making full use of AR’s strengths, the phone can figure out where that particular type of screw driver is kept.

Re-imagining walking navigation

Aparna Chennapragada, director of product, in her presentation, showed off an updated version of VPS. Google understands the problems you have to deal with when navigating an unfamiliar locality. This new technology is combining the power of the camera to re imagine walking navigation. You just need to open the camera and you instantly know where you are. You get all the information on the map, the street names, nearby places, etc. Moving the camera around will automatically highlight your points of interest, for instance nearby restaurants or cafes.

Instead of moving around in the real world to line yourself up with the blue dot marking their location in Maps. Google Maps will display three dimensional directions like arrows and precise steps and the camera can look at your surroundings and work it out for you. For example an information card will pop up when looking at a clothing store or if you get out of a subway station and don’t know where you need to go next, simply hold up your phone and launch the camera. Google lens will identify where you are standing and compare it to with the Google database of Street view. It will an arrow overlay will appear on the screen, telling you if you need to go left, right or straight.

Google VPS

VPS transforming the way for people

VPS is a fairly new technology that can help customers find their business better and in a much safer manner than Google Maps. Where Google Maps is set up for all-wheel travel methods, VPS can help people even on foot, bikes or scooters. VPS is a lot more personal than just directing foot traffic. It helps the mobile devices to quickly and accurately understand their location and guide how they can get to where they want to go.

VPS can be a great aid for visually impaired people. Providing close up visual assistance along with an audio interface can help the visually impaired people in schools, business establishments or other public venues. VPS can transform the way how these people navigate through the world.

How can your business harness Google Visual Positioning Service?

First, you need to search your business on Google and see what pops up. Take a look at your business profile, which usually opens up on the right side of the screen. Fill up your business profile completely, including the name of your business, address, phone number, information about the social media profile. Also fill in the website link and the reviews. Submitting the correct information is important to help people get the correct information about your business on Google’s VPS service.

Google Visual Positioning


With the advancements in technology, the service offerings by Virtual Positioning system are expected to be more virtual and customized for each customer. With smart text selection, you can connect the words you see, with the answers and actions you need. Google Visual Positioning Service can turn a page of words into a page of answers. Another thing in the works is the “For You” tab which will highlight points of interest with a “your match” feature which can be used to share the lists with your friends. With style match, you can open the camera and find things match the style of the things you are looking for.

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