Crafting a vintage look

Client Overview:

GrayCyan collaborated Vintage Jewelry Trade, an emerging e-commerce platform specializing in vintage jewelry. The client’s commitment to offering authentic vintage gold and silver pieces, with a unique focus on native jewelry, particularly Navajo creations, underscored their dedication to quality and authenticity. Seeking to translate their vision into a captivating online presence, they turned to us for expertise in crafting a website that resonated with their brand values.

Client’s Vision and Requirements:

Our client approached us with a clear vision and a detailed list of requirements aimed at creating a user-centric and visually compelling website. Here’s a more descriptive overview of their key requirements:

  • Dedicated “Sell to Us” Page: The client envisioned a seamless process where private sellers could submit their cherished jewelry items for evaluation. This page needed to radiate trust and transparency, embodying the client’s commitment to fair pricing and unparalleled customer service.
  • Highlighting Vintage Jewelry Art: It was crucial for the website to not just display products but to tell the story of each vintage piece. The client desired a platform where the rich history and mastery of each item could be showcased, resonating with the target audience.
  • Uniform Photography Style: The client insisted on a photography style that conveyed authenticity and trustworthiness, opting for a clean, white background to highlight the intricate details of each jewelry piece.
  • Unique Layout: Reflecting the brand’s modern, vibrant, and credible identity through the website layout, to strike a delicate balance between modern aesthetics and retro charm and captivating visitors while instilling a sense of trust and reliability.

Design and Development Approach:

We embarked on the project with meticulous planning and collaboration, ensuring that every aspect of the brand image website design being colorful, playful, scriptive and trustworthy is aligned with the client’s vision of giving equal emphasis to all the products.

  • Established Brand Value: The design approach aimed to encapsulate the essence of the brand, blending modernity with authenticity. We incorporated modern and retro elements to the website design through a contemporary E-commerce website look and feel while selling vintage jewelry resonating with the aesthetics.
  • Wireframe Creation and Site Map: Crafting a clear user flow and website structure was essential to ensure an intuitive browsing experience. The wireframes laid the foundation for a seamless navigation journey, guiding users effortlessly through the website.
  • Design Model: Careful consideration was given to fonts, color schemes, and logo integration. Fonts were chosen to strike a balance between readability and visual appeal of filling in the brand image, while colors were selected to evoke trust and vibrancy. Logo integration was seamless, ensuring consistent branding across the website.
  • Background Patterns: Drawing inspiration from jewelry-making techniques, background patterns were meticulously designed to add depth and texture to the website. Patterns such as diamond clusters and waves were incorporated to enhance visual appeal and reinforce the brand’s identity by adding high-resolution to its value.
  • Journey (Our Story): We used the Timeline Animation to display a story of the brand in chronological order for the website to showcase a wide range of style and interactive effects.
  • Sell to Us Page: Creating a user-friendly interface for sellers was a priority. The “Sell to Us” page was designed to instill confidence and ease, allowing private sellers to submit their jewelry items with minimal effort while providing clear communication channels for further assessment.
  • Feature Integration: Implementing features such as recommended landing pages of relatable items, filters, and search functionality was crucial for enhancing user experience. These features brought users with intuitive tools for browsing and discovering products displayed together.
  • Content Placement: Strategic positioning of content and CTAs ensured maximum engagement. Compelling storytelling and detailed product descriptions were placed strategically to captivate users and encourage exploration.
  • Logo Integration and Branding: Ensuring consistent branding across the website was a top priority. Outlines icons connecting to the logo graphics are put in line format connecting it to the logo graphics, and buttons are special cut outs of Emerald, keeping the brand reputation intact throughout to reinforce trust and credibility with every interaction.

Challenges and Solutions:

While executing the project, we encountered challenges such as incorporating a pre-established style guide in an innovative manner and balancing easy navigation with functionality.

However, through effective communication and creative problem-solving, we successfully overcame these hurdles, ensuring the final product met and exceeded client expectations.

Client Satisfaction and Results:

Upon the final presentation of the website, the client expressed overwhelming satisfaction with our attention to detail, seamless feature integration, and adherence to brand identity. They particularly appreciated the user-friendly interface and visually appealing design elements. With our expertise, the client’s vision of a captivating and functional e-commerce platform became a reality, setting the stage for their online success.


GrayCyan’s collaboration with the vintage jewelry trade client exemplifies our commitment to delivering innovative and tailored web design solutions. Through meticulous planning, collaboration, and attention to detail, we successfully transformed the client’s vision into a visually stunning and user-friendly website. Our focus on problem-solving and client satisfaction underscores our dedication to providing exceptional value in web design and development.

By blending modernity with authenticity and infusing creative elements inspired by the brand’s essence, we created a website that not only met but exceeded the client’s expectations. This collaboration stands as a testament to our ability to deliver impactful web solutions that resonate with our clients’ visions and goals.

GrayCyan is ready to help express your business online. Contact us today for more info or schedule a call