How to Get Backlinks in 2021

Nishkam Batt
Nish Batta from GrayCyan.com
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How to Get Backlinks in 2021

A common tactic of SEO (search engine optimization), link building is all about improving a site’s ranking with the SERP’s. Search engine results pages, by earning links from other websites. A cost-effective, and when done correctly, highly lucrative method of driving traffic, establishing link building opportunities can be made even quicker and simpler with the help of certain, online tools. These tools help you to see who may be linking to your website. Those of your competitors, and enable you to build a list of potential link partners.

Link building in a little more detail:

When hyperlinks are acquired from other websites and incorporated into your own content, users are able to hop from one page to another. When you build strong links, you help to improve your visibility in a user’s search. Some common link building strategies are listed below:

  • Content marketing
  • Public relations
  • Email outreach
  • Broken link building

What is a backlink?

Created when another website links to your page, backlinks can help you to improve your SEO by sending out signals to search engines telling them. That your site is of a high quality, and that it can be trusted to provide useful, interesting information. There are multiple benefits of backlinks, here are 3 of the most common:

  • Faster indexing
  • Referral traffic
  • Organic search ranking improvements

With all of the above in mind, let’s look at some ways to build effective backlinks for your website:

Got a mention? Convert it into a backlink:

Any time someone writes something about your brand online, whether on a website or via social media. But they haven’t linked back to your site, reach out to the webmaster and request that they convert the mention into a backlink. Oftentimes, an email will suffice, or you can conduct a search for mentions using an online tool.

If the link ain’t broke, don’t try to fix it…unless you can replace it with your new content!

This method, often referred to as ‘broken link building’, involves a search of the top websites in your field. To locate dead pages that can be recreated. Once you’ve contacted the webmaster, you can go on to replace the broken link with a fresh, working link to your new content.

Without the right tools, however, this can be a tedious method, and many businesses leave it in the hands of professional digital marketers. Who have all the latest tools at their disposal.

Make the most of guest blogging:

Gaining more exposure for your brand and reaching a whole new audience is made much easier with guest blogging. It’s pretty simple, too. All you need to do is publish blog articles on other sites that are relevant and popular, and along with gaining backlinks, your online reputation will get a boost, too.

If you’ve never done this before, simply search the web for blogs that accept posts from guest contributors, submit yours (make it good, naturally) and you’re away!

Offer up your testimonials:

If you’ve done business with a brand, offering to write a testimonial for them is a fantastically effective way of gaining backlinks of a high quality. By choosing the best brands that you work with, and reaching out to them to request that they post your review on their site or blog. They will often link back to your site in their byline section of the testimonials page; a simple act of goodwill in exchange for another.

Focus on quality backlinks:

If you’re adding a link to your own website that isn’t credible, and which takes users to a site that doesn’t have the relevant authority from Google, you’re not doing yourself any favors, that’s for sure. The quality of your website will be judged by the quality of those that you link to. So to ensure that you get the most value from your backlinks, check their authority before sharing them.

To help you have a better understanding of the authority of a site for link sharing purposes. There are two metrics you can refer to that are available when using certain tools:

  • URL Rating: this refers to the authority or strength of a webpage, and is measured on a scale of 0 up to 100.
  • Domain Rating: measured on a scale of 0 (being the lowest) up to 100 (being of the highest authority), this refers to the overall authority of an entire website.

Again, there are certain online tools available that can help you assess the authority of a website using a proprietary scoring system. But if you’re wanting to get this done quickly and efficiently, it’s best to engage with a professional digital marketing agency Toronto. Who will ensure that all backlinks used are credible and of a high quality.

Analyze your competitors:

To help you gain valuable insights into the link building strategies of your competitors.   Find opportunities for replicating their links, take the time to analyze their backlink profiles. In doing so, you should get a better understanding of how or why your competitor received a certain link. Whether you might be able to do it, too. Try replicating easy links such as those found below:

  • Guest post
  • User generated
  • Resource pages
Reach out to others:

Whether it’s influencers, bloggers, brands or even press websites, conducting effective outreach by contacting them via email or social media platforms, can be a vital component of link building. Encourage them to link to your content. But be sure to do so at the right time, to improve your chances of success. Tools exist online to help you set up alerts monitoring the web to locate links to certain competitor content, brand mentions, or when a certain keyword is mentioned. As soon as you receive an alert, be sure to act quickly and ask them if they might consider linking to your similar resource.

It’s important to keep in mind that all of the above tips require the use of link building or outreach tools, and to ensure that your link building strategies are as effective as they can possible be, consider working with a digital marketing agency Toronto, who will have their own, failsafe, tried and tested, backlink building methods.

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