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Solutions to 3 Common Website Design Issues

Nishkam Batt
Nish Batta from GrayCyan.com
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Solutions to 3 Common Website Design Issues

While there are many more than 3 problems that you may encounter when designing a website. It can be helpful to tackle the most common ones before you move on to any others. Here we look in a little more detail at 3 of the most website design Issues, along with their solutions; ignore them at your peril!

 

  1. Unclear fonts; what Issues this causes and how you can resolve it

No matter what a person’s eyesight is like, cursive fonts and symbols can often be hard to read, and can discourage visitors from spending time on a website. An unreadable or unclear font is such a simple thing to rectify, yet websites frequently make the mistake of having content that is difficult to read. They will ultimately suffer the consequences of reduced traffic and/or negative feedback.

 

It can be equally disruptive to use several different types of font, and instead of being able to focus on the main message of the site, visitors are instead distracted and end up using all their powers of concentration to decipher what they’re reading. What they should of course be doing instead, is spending their time clicking the purchase button and buying the products they want. Cognitive fluency is essential for a positive user experience, and to help your business succeed; so, what you can do about it?

 

The solution

The simplest way of preventing cognitive confusion, and encouraging cognitive fluency, is to avoid the use of fonts that are difficult to read, even if they look attractive. Try not to use more than 4 different fonts throughout the entire site, and get the opinion of friends, family and coworkers if you’re not sure whether something is readable enough. Generally, you’ll know yourself when you read the text, whether it’s easy on the eye or disruptive to the brain, and by avoiding using it. You can take the first, important step to creating a website that is user-friendly and fun and easy to read.

 

  1. An imbalance of colors and unclear images; how to rectify the Website Design Issues

You may not always realize it, but what colors you use on a website can have a psychological effect upon visitors. And improper or ill thought out use of colors, coupled with images that are unclear, can be a huge deterrent.

 

When a visitor first looks at website, if the colors on the opening page are unappealing or make the subject matter hard to distinguish, they’re highly likely to abandon their search for a product or service, and simply look elsewhere. First impressions really do count when it comes to websites, and as such, you should do everything you can to ensure colors and images you use are appropriate while being visually appealing.

 

Colors are of course subjective, but how you use colors together, produces a result that is objective; there can be few disputes over what colors work well together from a web design perspective. Not only that, but the minute you begin using images that are of poor quality, or irrelevant, this undoubtedly has a negative impact upon site visitors, and when combined with the poor color choices, leaves the visitor with little option but to take their search to another site.

 

The solution

Ensure that the colors you use do nothing to detract visitors from the message or information your site is trying to convey. Try to be consistent with your choices. You’d be advised to decide upon a small number of colors, say between 3 and 5, and use only those colors throughout your entire site.

 

When it comes to your choice of images, sometimes no image at all is better than a low quality one, but it’s important to think of each quality image that you purchase, as an investment, and while they cost money, they could well make you money, too. Spend a little on a professional photographer. Watch as you’re able to entice more visitors to your site, and as is so often the case in many situations, quality attracts quality.

 

  1. Misuse of whitespace and how to fix it

Whitespace, when used appropriately, can be an effective tool in helping site visitors to read and understand messages, and can give a statement or phrase clarity, making it more impactful. When used inappropriately, on the other hand, it can decrease clarity and focus for the reader. While often overlooked, whitespace needs to be understood. Its used to your advantage, otherwise it can make a website look sparse, dull and generally unappealing.

 

Whitespace must have a purpose if used, and must fit the goals of the visitor.

 

The solution

Think carefully about your use of whitespace and ask yourself whether it aids the site or hinders it; try to think objectively and view your site as if you’re a first-time visitor. You can also ask friends, family and colleagues to give you their unbiased opinion. Keep the focus on your principal message, and try to use whitespace to help make that message become as clear as possible. That way, visitors will be able to find their way around the site with greater ease.

 

Getting the design of your website right is crucial, and ideally, you want to get it right first time around to increase and maximize your potential for profit. That doesn’t mean to say that you can’t continue to work on your site design once it goes live. But remember that every time you need to close it temporarily to update or upgrade it, potential customers could be lost.

 

Perhaps the most cost-effective and efficient way of ensuring that your website hits all the right design targets. Engages visitors right from the get-go, is to work with a professional web design company. With their expertise, skills and up-to-date knowledge of what’s hot and what’s not, in the world of web design, you could have an all-singing, all-dancing website Design and money coming in, quicker than you thought possible.

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