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10 benefits of Responsive Web Design

Nishkam Batt
Nish Batta from GrayCyan.com
Trusted Web Design Agency in Toronto

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10 benefits of Responsive Web Design

Introduction

Responsive web design is super popular in the information technology sector. With the expansion in the horizon of devices and access to the World Wide Web (WWW), web pages have had to incorporate several changes to make their users feel comfortable navigating their sites. Hence, when Google announced that SEO rankings would also depend on mobile-friendliness of the site, responsive web designing caught a huge rush. Responsive web design Toronto was a natural result of the huge advancement in technology. The fact that the web was not meant to be restrained to computer screens but expanded (hello, the irony) to smaller devices.

Now, responsive web design has seen an ever-increasing application. With the increase in the number of people using mobile devices to access the internet and websites on it, the demand of a responsive web page has been steadily rising. These days, people are using their smartphones and tablets to do most of their work. Hence, there is a rising demand that the web pages they can access seamlessly on their desktops should be able to adapt to their smaller tablet and smartphone screens as well.

In this article, we will explore the various advantages of responsive web design, discussing how it can benefit your experience in the present and in the near future. We also explore the applications that responsive web design can have on businesses and their prospective clients on the web.

The benefits of responsive web design

Here are some impressive advantages of responsive web design.

Improved user experience

A prospective client wants to have a great experience on your website. A major element that indicates your website’s quality is the amount of time people spend on it. If they find the website hard to navigate or too clunky, they won’t stay on your website for a long time.

However, if your website has the ability to seamlessly and intelligently adjust with the user’s screen size. Display the content on the web page easily, more and more smartphone users will be inclined to visit your site Hence, improvement in user experience is a great advantage of responsive web design.

Easier maintenance of the website

When you create two different versions of your website – desktop and mobile, your development team has to spend double time and effort on maintaining and debugging both of those versions. However, when you have a responsive web design Toronto, your development team’s efforts are required in practicality. As a result, they can use their valuable time to take care of more important things like marketing, customer service, content development and back-end programming.

An increase in mobile-origin traffic on your website

Statistics show that more than half of the web traffic originates on mobile phones and other mobile devices. Hence, you cannot afford to lose that market over unresponsive web design. Thus, implementing your website to make it responsive will make it easier for mobile users to access it, making more and more mobile users gather to your website.

Faster development

Creating a responsive web design removes the requirement of creating a mobile version of the same website. In this way, you save the costs of making another website, but you are also saving money on subsequent maintenance of these websites. Creating a responsive web design for your website makes the site more interactive for mobile users, generating more traffic for you.

Shorter website load times

Responsive websites tend to load faster on not only computers but also on mobile devices. Thanks to fluid grids, it takes a much shorter time for a web page to load if it is designed responsively, which directly impacts the duration of the web client’s visit. More responsive and fast your website is, the more time the prospect would like to spend on it.

Lower bounce rates

If you have a responsive website, the number of bounces on your website will reduce. Bouncers are visitors who visit your website page (the top page) and then exit. By making your website more responsive, you compel your visitors to look through your website more closely, increasing the overall time they spend on it. It also naturally reduces your bounce rate, making your website more popular.

Higher conversion rates

When you make your page or website responsive, you are making visitors spend more time on your website, looking through whatever you have to offer. Hence, when more and more visitors come to your website, you are building trust with them. This trust comes when the visitors trust your website and know that it will give them the same experience, whether they visit you on their desktop or their mobile phones. Over time, this non-verbal trust can translate into leads for you, getting you more conversions, and hence, more customers.

Better branding opportunities

When the responsive web design is done correctly, it can bring a lot of potential for social sharing. Responsive websites paired with social media buttons that facilitate easy sharing of the website can make it easy for your prospects to share your website with their contacts, increasing your reach. It also helps credibility and exposes you to a newer audience with each share. Bringing you more traffic and more conversions along the way.

Better SEO

As of April 2015, the responsiveness of your website is one of the most important parts of the SEO rankings that Google presents. The SEO rankings are the ones that determine what your website’s position will be in Search Engine Result Pages (SERPs). If your website ranks higher on the SERPs, it automatically brings you better leads and more conversions. It also establishes trust and you as the authority in that industry or field.

Simpler analytics

With a responsive site, the website analytics that is associated with it is highly simplified. As a result, you have access to precise insights. Reports which give you analyses that depict the kind of devices your users are using, what kind of browsers are mostly used and others. With responsive web design, you can know all this by reading one report about one version of your website.

Conclusion

As you can very well see, responsive web design can bring a lot of benefits to our business. If your website isn’t responsive yet, it would be a smart move to start planning to a design for a responsive one. It will help you, as an administrator, determine which elements on the page are the most important ones.  Which are the ones that your website could do without if you came out with a responsive version of the same.

Once you’re clear about your design’s direction, you can plunge into the decision that helps you choose the correct platform for your website. Implementing the tips mentioned above and keeping in mind the benefits of responsive web design can further capitalize on it. We hope that this article helps you understand the benefits of responsive web design. Good luck!

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