Many business owners are skeptical about having a blog in their website. A blog section is often overlooked despite its valuable role in the success of a business. Lack of awareness of the benefits and the perceived effort it takes in maintaining a blog are the main reasons for restraining from having it in their website.
So, here we are to shed some light on the importance of having a blog. You will understand that the time and effort you put in maintaining a blog is worth it.
Listed below are five reasons why a blog should be added to your website.
Fuel the website’s SEO performance
We thought we will not get into technical aspect upfront, but this is so important that we HAD to put it as the first point. Content is the King, when it comes to a website’s ranking in major search engines like Google.
Ranking factors like link building, social media, on-page set-up, etc. are all next to Quality Content on the website. Search engines love websites with good content.
Apart from the quality, freshness of content is a major ranking signal. We cannot update or modify the content on a responsive web design homepage or services pages regularly. Blog is a great place to do that. You can add fresh and informative content regularly to the blog.
The more content you have (in your blog), the more opportunity you will have to create internal links. Internal linking, the links that you give to pages within your website is another important ranking factor in search engines.
A fact that might surprise you – Blogs can help in increasing the indexed pages by 434% and indexed links by 97% of a website (Source: DemandMetric). This means, search engine bots can easily crawl your website if it has a blog.
It is needless to mention that a business has to be customer-centric to succeed online (even the same applies to offline success though). A well maintained blog enables you to create a positive experience for your clients (and potential clients) by offering valuable information and to build relationships.
As a business dedicated to customers, it is your responsibility to help your clients get enough information about the products/services you offer. You may not be able to provide all the details in your product page. You can leverage blog for this purpose.
Not just the features or specifications, you can help your audience with tips, to-do guides, industry trends and more. You can show your expertise by answering your potential clients’ common questions with your articles. Remember, there are so many people who come online to know or learn about a product/service before purchasing it. And many of them are more likely to do business with you than your competitors as you establish your authority in your field by providing insightful information.
Connect with current and potential customers
You can connect with your customers through the blog on your website. You can share your business news; introduce new team members, products or services.
While providing useful information, you can convert the visitors on your website into your clients. Each new article or announcement in your blog gives you an opportunity to generate leads. Calls-to-action, free consultations/quotes, etc. in the blog pages can encourage your visitors to contact you.
The comments section under each blog is a great way to connect with your potential customers. You can build trust and authority with your potential clients by responding to their comments. This also helps you gain insight into what they are looking for.
Enhance social media effort
Social media is undoubtedly a great platform to connect with large groups of Internet users. A survey by DemandMetric shows that 80% of Internet users interact with social media sites and blogs.
The content that you publish in your blog is perfect to be shared on social media platforms, question and answer sites and even in industry journals. All you need to do is publish interesting and valuable content for your target audience.
By simply adding social sharing buttons on your blog articles, you can encourage visitors to share your content.
And you know what, social sharing is also a ranking factor. A blog helps you in gaining search rankings while building brand value in social media!
Inbound links and quality traffic to the site
The content in the blog has more chances of attracting inbound links. If the content in your blog is valuable, others from your industry publish it in their websites giving a mention about your article/website.
These mentions (inbound links), from businesses relevant to yours, pass link juice to your website. This is very important for search engine rankings. Also, since these websites are your industry specific, their audience will most likely be interested in your products/services.
There are many business owners with huge subject matter expertise in their field. If you are one of them but don’t have time to write articles, let us know. We, at GrayCyan can help you. Our seasoned writers will take inputs from you and craft engaging content that your audience will love to read and share.